INTRODUCTION TO ENTREPRENEURSHIP

Catalog description

This course provides a basic understanding of the entrepreneurial / innovation process in both small and large businesses. Students discuss the critical role that opportunity recognition / creation plays in that process. Case studies and class exercises assist students in identifying their own personal goals as well as their unique skills and competencies related to the entrepreneurial / innovation process. Students will also examine how entrepreneurs, inventors and investors create, find, and differentiate between money-making opportunities and wishful thinking. (3 credits) spring