MEDIA & INNOVATION MANAGEMENT

Catalog description

Strategic decisions that led to some of the greatest successes and failures of companies like Netflix, Google and Nintendo are studied to establish an understanding of foundational economic and managerial principles. Students learn to apply traditional strategic management techniques including Porter's Five Focus, VRIO tables, and the BCG matrix, as well as innovation-driven approaches that address how to create blue ocean strategies and benefit from disruptive technologies. Consideration is given to what makes media companies unique, and how the need to satisfy both audiences and advertisers can affect day-to-day operations. Students improve their professional communication, writing and social science research skills by composing and presenting an original case study about a contemporary media/tech firm. Teaching methods in this course include discussions, lectures, presentations, and project-based learning. Prerequisites: Completion of an English Sequence (4 credits)