WEB ANALYTICS & MEDIA RESEARCH

Catalog description

Students learn how to use Google Analytics to measure performance of a website and how to adjust content to increase clicks and improve site performance .Additional emphasis is given to Facebook and Twitter analytics. Other topics include fundamentals in research design, measurement, data collection and analysis; the design and execution of surveys, focus groups, content analyses, among other primary research methods; industry applications for media research. Students improve their communication, writing and social science research skills by interpreting the meaning of data, documenting their recommended course of action, and communicating their findings to stakeholders. Teaching methods in this course include interactive software training, client projects, discussions and lecture. Prerequisites: Completion of an English Sequence (4 credits)