Analytics for Strategic Communications

Catalog description

This class is designed to provide students with a comprehensive understanding of communication analytics in the context of the digital age. The course will explore various tools and techniques used in analyzing consumer behavior, engagement and persuasive communication with a focus on digital marketing strategies. Students will gain practical skills in utilizing analytics tools such as Google Analytics, understanding the intricacies of search engine optimization (SEO), search advertising, and leveraging data analytics for effective communication strategies.