Digital Media Strategy

Catalog description

This course explores the dynamic field of Digital Media Strategy, and how advanced organizations leverage online tools to build and maintain integrated communication strategies with internal and/or external audiences. Students will learn to maximize engagement with target audiences through case studies, real-life examples, readings, and expert videos. The course covers target audience identification, selection of appropriate online platforms, constructing message strategies, setting and measuring key performance indicators and continuous learning from past executions to advance the next.