Healthcare Strategy and Marketing

Catalog description

Healthcare administrators are challenged by healthcare marketing for a variety of reasons due in part to the differences between marketing services versus tangible goods or products. Healthcare clinical services needs to be marketed to numerous internal and external stakeholders including patients, physicians, the community and the government. Therefore, issues of patient satisfaction, patient's retention and physician and other medical staff satisfaction are critical to any healthcare organization's marketing program. Prerequisite : HLTH 5000.