Media Business and Entrepreneurship

Catalog description

This course provides an overview of the business of media, from sole proprietorships to multi-national conglomerates. Students will examine the operational structures, processes, economics, and legal regulations of the major mass media, streaming services and social media, related entertainment industries, and the entrepreneurial market of independent producers. The course will address emerging trends in digital media, and the challenges and opportunities facing media companies today, as well as nuts-and-bolts approaches to how to do business with and within the media landscape.