TMKTG 475

Marketing Strategy

University of Washington-Tacoma Campus · UGRD · Fall 2026

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Provides a comprehensive framework for the development of competitive marketing strategies that achieve organizational goals and objectives and build competitive advantage. Includes all the activities and procedures necessary to develop a marketing plan, including the implementation, evaluation, and control of a firm's marketing dynamics. Prerequisite: T BUS 320.

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Class #washington_tacoma_campus-0169Fall 2026UGRD5 credits
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