TMKTG 470

Sports Marketing

University of Washington-Tacoma Campus · UGRD · Fall 2026

1 section

Catalog description

Examines the essentials of effective sports marketing activities. Topics include sports consumption, branding, sport segmentation, delivering the sports experience, developing and communicating the brand story, and leveraging the brand through sponsorship-linked marketing. Emphasizes communication, teamwork, and strategic thinking. Prerequisite: a minimum grade of 2.0 in T BUS 320.

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Class #washington_tacoma_campus-0167Fall 2026UGRD5 credits

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Instructor: Staff

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