TMKTG 450
Consumer Marketing
University of Washington-Tacoma Campus · UGRD · Fall 2026
1 section
Catalog description
Examines social science and consumer behavior research for concepts and principles that marketers can use to better understand customers and meet their needs. Applies insights gained from the disciplines of sociology, anthropology and psychology to real-world marketing situations. Emphasizes problem-solving, communication and strategic thinking skills. Prerequisite: a minimum grade of 1.7 in T BUS 320.
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Availability not recently verifiedClass #washington_tacoma_campus-0164Fall 2026UGRD5 credits
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