ELCBUS 401
Electronic Marketing
University of Washington-Bothell Campus · UGRD · Fall 2026
1 section
Catalog description
Critically analyze new marketing models; study how firms can effectively leverage new technology and maximize long-term profits. Includes: web marketing strategy, e-commerce issues, channel issues, pricing models, advertising and promotion models, and business plans. Equivalent to B BUS 431. Course equivalent to: B BUS 431. Prerequisite: minimum grade of 1.7 in ELCBUS 320.
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001
Availability not recently verifiedClass #washington_bothell_campus-0166Fall 2026UGRD5 credits
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