BBUS 561

Digital Marketing

University of Washington-Bothell Campus · UGRD · Fall 2026

1 section

Catalog description

Provides knowledge and insights to construct, implement, and evaluate digital marketing strategies based on data-driven analysis. Explores topics including search engine optimization, search advertising, display advertising, web analytics, social media marketing, and mobile marketing. Course overlaps with: MKTG 566. Prerequisite: B BUS 506.

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Class #washington_bothell_campus-0135Fall 2026UGRD4 credits

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Instructor: Staff

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