BBUS 524

Creativity and Innovation Management

University of Washington-Bothell Campus · UGRD · Fall 2026

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Provides senior management perspective and analytical frameworks for managing creativity and innovation to achieve strategic goals and objectives. Topics include the language of innovation, use of lateral thinking and group collaboration techniques to create breakthrough new ideas, and building innovation eco-systems through integration of strategy, process, organization, and technologies.

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Class #washington_bothell_campus-0115Fall 2026UGRD4 credits
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