BBUS 506
Marketing Management
University of Washington-Bothell Campus · UGRD · Fall 2026
1 section
Catalog description
Facilitates the development of a customer orientation and explores the use of the marketing mix of product, price, place and promotion to create, communicate and deliver value to targeted customer segments. Explains how marketing strategy is developed, implemented, and controlled in the marketplace. Prerequisite: B BUS 504. Offered: Sp.
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Availability not recently verifiedClass #washington_bothell_campus-0105Fall 2026UGRD4 credits
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