BBUS 464

New Product Marketing

University of Washington-Bothell Campus · UGRD · Fall 2026

1 section

Catalog description

Focuses on the process of New Product Marketing. Examines the contemporary practices of market development as it complements new product development. Emphasis given to understanding customer value, its measurement and relationship to new product design. Practical exposure through focused homework, student projects, and case studies. Prerequisite: a minimum grade of 1.7 in B BUS 320.

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Class #washington_bothell_campus-0073Fall 2026UGRD5 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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