Marketing Management Laboratory

Catalog description

Capstone marketing course. Development and implementation of tactical as well as strategic aspects of marketing decisions. Integrates marketing concepts from other marketing classes to formulate coherent marketing decisions. Topics include multi-product, multi-market businesses, and challenges inherent in developing and implementing marketing decisions in a complex environment. Analysis of markets, businesses and competitive situations. Prerequisite: a minimum grade of 1.7 in B BUS 320; and a minimum grade of 1.7 in either B BUS 421, B BUS 423, B BUS 426, B BUS 427, B BUS 429, B BUS 431, B BUS 445, B BUS 446, B BUS 448, or B BUS 464.