BBUS 431
Electronic Marketing
University of Washington-Bothell Campus · UGRD · Fall 2026
1 section
Catalog description
Critically analyze new marketing models; study how firms can effectively leverage new technology and maximize long-term profits. Includes: web marketing strategy, e-commerce issues, channel issues, pricing models, advertising and promotion models and business plans. Course equivalent to: ELCBUS 401. Prerequisite: a minimum grade of 1.7 in either B BUS 320 or ELCBUS 320.
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Availability not recently verifiedClass #washington_bothell_campus-0048Fall 2026UGRD5 credits
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