BBUS 426

International Marketing

University of Washington-Bothell Campus · UGRD · Fall 2026

1 section

Catalog description

Integrated study of institutions, factors, and trends that have a bearing on global business operations and strategy. Utilizes lectures, research, case studies, guest speakers, and extensive practical application of modern marketing principles. Special emphasis on developing a marketing plan for the export of product or service. Prerequisite: a minimum grade of 1.7 in B BUS 320

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Class #washington_bothell_campus-0045Fall 2026UGRD5 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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