BBUS 423
Market Intelligence
University of Washington-Bothell Campus · UGRD · Fall 2026
1 section
Catalog description
Focuses on the major methodologies of marketing research. Deals with the entire research process, from problem definition, research design, questionnaire construction, and sample selection to data collection and analysis. Introduction to various standard and state-of-the-art data analyses techniques and software packages. Prerequisite: a minimum grade of 1.7 in B BUS 320; and a minimum grade of 1.7 in either B BUS 215 or BIS 215.
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001
Availability not recently verifiedClass #washington_bothell_campus-0044Fall 2026UGRD5 credits
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