BBUS 421
Consumer Marketing
University of Washington-Bothell Campus · UGRD · Fall 2026
1 section
Catalog description
Examines the process by which consumer goods and services are brought to the market. Analyzing existing markets to identify problems and opportunities, developing and modifying products, establishing and managing distribution, setting prices and undertaking promotional efforts, especially advertising. Emphasizes mass marketing and end users. Prerequisite: a minimum grade of 1.7 in B BUS 320
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001
Availability not recently verifiedClass #washington_bothell_campus-0043Fall 2026UGRD5 credits
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