MM 351

Data Literacy & Audience Research

Washburn University · UGRD · Fall 2026

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Emphasis is placed on evaluating the role research plays in guiding integrated brand promotion (IBP) personnel in decision-making. Students are exposed to the basics of qualitative and quantitative research to uncover insights to and inspire a creative idea that addresses IBP problem. Prerequisites: MM 100 , MM 199 , or consent.

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Class #washburn-1858Fall 2026UGRD3 credits
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