BU 678

International Marketing

Washburn University · UGRD · Fall 2026

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The economic, political, legal, and cultural environments that affect a firm's international marketing program. Methods, policies, and organizations for marketing in various countries and cultures. Prerequisites: Admission to the MBA program or admission to the MAcc program, BU 526 (Accounting) or equivalent, or consent.

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Class #washburn-0519Fall 2026UGRD3 credits
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