BU 657
Strategic Marketing Management
Washburn University · UGRD · Fall 2026
1 section
Catalog description
An analytical approach to the marketing function of a firm. Development of competitive marketing strategy in a dynamic environment. Prerequisite: BU 526 (Accounting) and Admission to the MBA program.
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001
Availability not recently verifiedClass #washburn-0513Fall 2026UGRD3 credits
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