BU 473
Marketing Channels
Washburn University · UGRD · Fall 2026
1 section
Catalog description
The distribution function of the marketing mix. Topics include: channel structure and function; strategic channel development; channel management and logistics; direct channels, service channels, franchising, and international distribution channels. Prerequisites: Admission to the School of Business and BU 360 .
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001
Availability not recently verifiedClass #washburn-0492Fall 2026UGRD3 credits
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