BU 364
Consumer Behavior
Washburn University · UGRD · Fall 2026
1 section
Catalog description
The behavior of buyers of goods and services. An examination will be made of theories, concepts, methods and research findings of other disciplines and a study of the relation of these findings to management decision making. Industrial and consumer buying behavior will be considered within the context of the course. Prerequisite: BU 360 .
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Availability not recently verifiedClass #washburn-0464Fall 2026UGRD3 credits
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