BU 363
Promotion
Washburn University · UGRD · Fall 2026
1 section
Catalog description
Examination of the promotion function of the marketing mix. Topics include: promotion strategy; management of the promotion mix (advertising, sales promotion, public relations); media strategy; and evaluation. Prerequisite: BU 360 .
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001
Availability not recently verifiedClass #washburn-0463Fall 2026UGRD3 credits
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