Influence and Persuasion

Catalog description

Section information text: Students in this course examine major concepts and theories of influence and persuasion. Understanding the psychology of influence and persuasion, and recognizing how we use it in daily interactions—or how we experience it used by others—is a vital component of making positive decisions about relationships and careers, as well as everyday challenges and opportunities in our lives. Students will apply specific theories to common situations to analyze and evaluate the impact of influence and persuasion on their own and others’ attitudes, beliefs, and behavior. Particular areas of study include influence and persuasion in daily communication; cultural considerations; media and consumer behavior; and politics and leader influence. Throughout the course, students also apply self-reflection strategies to case studies and their personal experiences and also assess the ethical aspects of influence and persuasion. (Prerequisite(s): PSYC 1001 [or PSYC 1002 and PSYC 1003] and PSYC 2000.)