Marketing Strat for Small Bus

Catalog description

Section information text: **BUSI 4003L is only available for students in the BS in Child Development program** In this course, students address the unique aspects of marketing a small business. Students examine market definition, product development, and diversification strategies designed to help small business owners expand their business reach. Students learn effective ways small businesses can leverage technology such as e-commerce, social media, and other online marketing methods.