MKTG 353
Marketing Research
Viterbo University · UGRD · Fall 2026
1 section
Catalog description
In this application-based course, students investigate the role of research in the marketing decision making process. Topics include designing, conducting, and evaluating primary and secondary research using quantitative and qualitative methodologies. Prerequisite: 351.
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001
Availability not recently verifiedClass #viterbo-0658Fall 2026UGRD3 credits
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