MKTG 351

Principles of Marketing

Viterbo University · UGRD · Fall 2026

1 section

Catalog description

This course will introduce learners to the marketing concept, the marketing mix, consumer behavior, and market segmentation. An ethical approach to marketing principles will be embedded.

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Class #viterbo-0657Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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