Sport and Fitness Marketing.

Catalog description

Semester course; 3 lecture hours. 3 credits. This course will familiarize students with practical aspects of sport and fitness marketing, including market segmentation, consumer behavior and the importance of sponsorship. Through lecture, discussion and case studies, the course will provide students with an understanding of the importance of marketing theory and fundamentals specific to the marketing of and through sport and fitness. This class is also designed to introduce students to marketing within the sport and fitness industry, including understanding the unique aspects of sport as a product, the sport consumer market and the sport product market.