Sport Media and Communications.

Catalog description

Semester course; 3 lecture hours. 3 credits. This class will spotlight the converging industries of journalism and technology as expressed in the new commercial reality of sport and fitness. Students will dissect the latest data detailing how sports fans consume information and which media platforms they engage to consume it. Students will be provided with a history of sport and fitness media, the sweeping changes the media has undergone in recent years and a glimpse of the future of sport media. Students will learn the many reasons media relations are important and learn methods to strengthen those relationships with sport entities. This class will also examine the art of communication, both verbal and nonverbal, and the ability to communicate effectively through public speaking, multimedia presentations and everyday conversation.