Health Communication.

Catalog description

Semester course; 3 lecture hours. 3 credits. Basic course for students in public health with limited experience conducting public health research. Focuses on the history and theories of health communication, social marketing and media advocacy, audience research and segmentation, entertainment education, e-health, provider/patient communication, technology transfer to service providers, media relations and media monitoring, emergency risk communication, and evaluating communication campaigns. Students plan an entire social marketing campaign.