MKTG 720

Consumer Behavior, Judgement and Decision-making.

Virginia Commonwealth University · UGRD · Fall 2026

1 section

Catalog description

Semester course; 1 lecture and 2 seminar hours. 3 credits. This course provides an interdisciplinary approach to the study of information processing, choice and consumer decision‐making while exposing students to behavioral research methodologies.

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Class #virginia_commonwealth-4020Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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