MKTG 701

Theory and Its Application in Marketing.

Virginia Commonwealth University · UGRD · Fall 2026

1 section

Catalog description

Semester course; 1 lecture and 2 seminar hours. 3 credits. To help students identify their research interests, the course introduces marketing theories, models and their application in scholarly research.

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Class #virginia_commonwealth-4018Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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