MKTG 678
Marketing Analytics.
Virginia Commonwealth University · UGRD · Fall 2026
1 section
Catalog description
Semester course; 3 lecture hours (delivered online, face-to-face or hybrid). 3 credits. Prerequisite: SCMA 524 or STAT 541. Develops and sharpens students' analytical and statistical skills in preparation for advanced marketing decision-making. Analyses and statistical techniques covered include descriptive statistics, cross-tabulation, analysis of variance, regression and cluster analysis applied to marketing phenomena.
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001
Availability not recently verifiedClass #virginia_commonwealth-4012Fall 2026UGRD3 credits
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