MKTG 676

Social Media Research.

Virginia Commonwealth University · UGRD · Fall 2026

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Semester course; 3 lecture hours (delivered online, face-to-face or hybrid). 3 credits. Concurrent prerequisite: MKTG 671 . Improves knowledge of tools and skills to analyze social media data with an emphasis on developing insights for marketing research, strategy and communication. Focuses on contemporary social media listening tools and techniques.

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Class #virginia_commonwealth-4011Fall 2026UGRD3 credits
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