MKTG 673
Marketing Research.
Virginia Commonwealth University · UGRD · Fall 2026
1 section
Catalog description
Semester course; 3 lecture hours. 3 credits. Prerequisites: BIOS 543 , SCMA 302 , SCMA 524 , STAT 541 or STAT 543 . Concurrent prerequisite: MKTG 671 . A discussion of the techniques of marketing research. Special emphasis will be given to marketing problem definition, determination of information needs and current methods of analysis of marketing data.
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Availability not recently verifiedClass #virginia_commonwealth-4008Fall 2026UGRD3 credits
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