MKTG 672
Influencing Consumer Behavior.
Virginia Commonwealth University · UGRD · Fall 2026
1 section
Catalog description
Semester course; 3 lecture hours (delivered online, face-to-face or hybrid). 3 credits. A study of how consumers think, feel and act throughout the decision process. The course explores consumer behavior theories and practices that are relevant to influencing behavior through effective marketing.
Sections
Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #virginia_commonwealth-4007Fall 2026UGRD3 credits
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