MKTG 672

Influencing Consumer Behavior.

Virginia Commonwealth University · UGRD · Fall 2026

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Semester course; 3 lecture hours (delivered online, face-to-face or hybrid). 3 credits. A study of how consumers think, feel and act throughout the decision process. The course explores consumer behavior theories and practices that are relevant to influencing behavior through effective marketing.

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Class #virginia_commonwealth-4007Fall 2026UGRD3 credits
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