Market Planning Project.

Catalog description

Semester course; 3 lecture hours. 3 credits. Concurrent prerequisite: MKTG 671 . This course is a comprehensive real-life, field-based research and strategic planning exercise. Students are matched with an organization that is interested in improving overall performance. Under the supervision of the instructor, the student team develops a global or domestic marketing plan for the client. The team functions as consultants to its assigned company.