MKTG 656

International Marketing.

Virginia Commonwealth University · UGRD · Fall 2026

1 section

Catalog description

Semester course; 3 lecture hours. 3 credits. Concurrent prerequisite: MKTG 671 . Orientation to the international market place. Formulation of international marketing strategies for firms participating in global trade. Emphasis on international environment, multinational economic blocs, international competition and development of international marketing strategies.

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Class #virginia_commonwealth-4003Fall 2026UGRD3 credits

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Instructor: Staff

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