Content Marketing.

Catalog description

Semester course; 3 lecture hours (delivered online, face-to-face or hybrid). 3 credits. Prerequisite: MKTG 301 or MKTG 335 . Enrollment is restricted to students who have completed at least 54 credit hours (junior standing). Covers strategic use of content to attract new customers and retain current customers. Provides experience identifying and analyzing an audience; planning targeted content to achieve set business objectives; and creating, implementing and monitoring the effectiveness of a content marketing strategy.