Professional Selling I: The Art of Persuasion.

Catalog description

Semester course; 3 lecture hours. 3 credits. Enrollment is restricted to students who have completed at least 26 credit hours (sophomore standing). Selling and persuasion are fundamental not only to business, but to everyday life. Indeed, individuals are called upon to sell all the time – whether it is an idea, product, service or point of view. Students will learn about selling and how to sell effectively. Although focused on selling in a business environment, concepts discussed will add value to interpersonal communication skills in general.