MKTG 302

Marketing and Brand Strategy.

Virginia Commonwealth University · UGRD · Fall 2026

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Semester course; 3 lecture hours (delivered online, face-to-face or hybrid). 3 credits. Prerequisite: MKTG 301 . Enrollment is restricted to students who have completed at least 54 credit hours (junior standing). Students gain knowledge of and exposure to marketing managerial and brand strategy issues. Marketing majors should take this course in the semester immediately following the term in which they complete MKTG 301 .

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Class #virginia_commonwealth-5504Fall 2026UGRD3 credits
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