MASC 654

Persuasion.

Virginia Commonwealth University · UGRD · Fall 2026

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Semester course; 3 lecture hours (delivered online). 3 credits. Study of communication practices influencing attitudes, opinions, belief systems and behavior change. Establishes the theories and practices used by brands to persuade within the boundaries of truth, diversity, commerce and law.

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Class #virginia_commonwealth-3532Fall 2026UGRD3 credits
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