Agency II: Public Relations Campaign.

Catalog description

Semester course; 3 lecture hours (delivered online or face-to-face). 3 credits. Prerequisites: MASC 274 , MASC 336 and MASC 425 , each with a minimum grade of C. Enrollment is restricted to public relations students. The second part of the public relations capstone sequence, continuing the community partnership established in MASC 425 . Students build upon the research completed in the prior semester to develop and execute a comprehensive strategic communication and relationship management campaign for the same client. Course activities include campaign planning, tactical design, implementation and assessment. Assesses students' theoretical and practical learning achieved in the program as a capstone course concluding with a final presentation for critical feedback by the client(s) and other industry professionals. Teams also prepare entries for national and regional public relations campaign competitions.