Agency I: Public Relations Research.

Catalog description

Semester course; 3 lecture hours (delivered online, face-to-face or hybrid). 3 credits. Prerequisites: STAT 208 or STAT 210 ; MASC 333 and MASC 337 , each with a minimum grade of C. Enrollment is restricted to public relations students. The first part of the public relations capstone sequence. Students collaborate with a community client to design and implement a research plan using communication audits, qualitative and quantitative methods. Emphasis is placed on research design, data collection and analysis that inform strategic decision-making. Research findings produced in the course provide the foundation for campaign planning and execution in MASC 439 .