Integrated Communication Lab.

Catalog description

Semester course; 3 lecture hours (delivered online, face-to-face or hybrid). 3 credits. Prerequisites: MASC 310 ; MASC 300 ; and MASC 395 , each with a minimum grade of C. Enrollment is restricted to mass communications majors. An interdisciplinary practicum where students collaborate to plan, create and deliver strategic communication solutions for real clients. The course fosters professional convergence by combining skills from journalism, advertising, public relations and media production in a unified communication environment. Students practice cross-disciplinary teamwork, project management, leadership and applied strategic thinking while producing deliverables aligned with client goals. The course introduces students to contemporary digital ecosystems, including content management workflows, customer relationship and audience engagement systems, AI-assisted tools and collaborative project management platforms. Emphasis is placed on process, accountability, iterative feedback and developing professional work that reflects industry standards.