Awareness.

Catalog description

Semester course; 3 lecture hours. (delivered online, face-to-face or hybrid). 3 credits. Prerequisite: MASC 203 , MASC 204 , MASC 205 or MASC 285 with a minimum grade of C. Understanding what advertisers can look for in their research and how they use research to connect with consumers. Through this intensive research practicum focused on account planning, students will learn to research consumers, competition and brands. Students will use quantitative (such as online surveys) and qualitative (such as focus groups, panel studies, one-on-one interviews) methods to research consumers and target audiences. Students will conduct competitive market research on brands.