User Experience.

Catalog description

Semester course; 2 lecture and 2 laboratory hours. 3 credits. Prerequisite: MASC 300 with a minimum grade of C. Introduction to the strategy and design of user experiences in communications. Students learn to create both physical and digital experiences for audiences based on research, data and human behaviors. This is a class about demystifying UX design, which goes beyond web design, and using principles to improve skills students can use in any field. This includes the UX process, collaboration, design thinking, storytelling, user personas, and research, accessibility and testing. By the completion of the class, students will have knowledge of the fundamentals of UX design, be proficient in design thinking principles and have developed skills that can be used with their chosen concentration.